Redefining luxury customer care:
The Dacor and Transcom partnership

Discover how Transcom’s white-glove service model transforms Dacor’s post-sale customer experience into a seamless journey of trust and excellence.

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How Transcom and Dacor reimagined luxury appliance care

At a glance

Results

Who is Dacor?

The story of Dacor begins in California in 1965. From the very beginning the aim was clear—create distinctive appliances rooted in style and driven by innovation. Today, that mission still powers everything they do. Dacor blends precision performance with meaningful innovation delivering heightened experiences to make your home truly unique.

The challenge:
A luxury product, an uneven after-sale journey

The solution:
A new era of white-glove service begins

Transcom helped Dacor build two specialized teams, Dacor Service Specialists (DSS) and Dacor Expert Care (DEC), trained directly in the brand’s learning center to deliver white-glove support; from welcome calls to empowered resolutions, every interaction feels personal and premium.

Shaping and driving Dacor’s AI journey

As part of their partnership, Dacor worked with Transcom to define their AI vision and build a custom, white-glove AI assistant. Transcom’s CX team analyzed competitors, set a luxury tone, and mapped customer profiles to create a three-phase roadmap, starting with a premium AI assistant to guide confident purchase decisions.

The Dacor AI Assistant provides product expertise, guidance, comparisons, installation help, images, dealer connections, and answers to common questions, with human support when needed. Phase 2 will add tier-1 troubleshooting, and Phase 3 will introduce advanced agentic AI features like scheduling showroom appointments or dealer callbacks.

Stories that say it all:

Feedback from Dacor customers.

Explore the full case study

See how Transcom’s outsourcing expertise drives measurable growth for global brands.

The solution: a new era of white-glove service begins

In luxury appliances, a truly premium experience extends beyond design, encompassing purchase and post-sale care.

Dacor embraced this philosophy by partnering with Transcom to transform service into a strategic advantage.

In the video, hear directly from Dacor leaders about their journey in partnering with Transcom to build a U.S.-based team of trained experts to deliver white-glove customer support experiences.

In 2020, Dacor began a partnership with Transcom & began to streamline operations and pursue first-visit resolution, reducing delays from diagnostics, parts, and repeat appointments. Because Dacor sells through dealers, strengthening post-sale support became essential to protecting the brand and dealer confidence.

The challenge: a premium product, an uneven after-sale journey